English
ABOUT
The name “W” reflects a simple value we hold close: We Want to Walk With You. We invite everyone to walk together down a boulevard where beauty is appreciated and sustained.
We create affordable, high-quality skincare, makeup, and lifestyle & beauty products for all ages and genders, always with an eye on how the lifestyle we pursue today shapes the generations to come.
Our slogan, “Stay True to Your Beauty,” carries two core ideas—Sustainability and Diversity—the common thread running through all our products and brands as we strive to create and offer lifestyle & beauty products that positively influence everyone.
We invite you to Stay True to Your Beauty and walk with us down the W.blvd.
Milestones
- 2008
- 2010
- 2013
- 2014
- 2015
- 2016
- 2017
- 2018
- 2019
- 2020
- 2024
- 2026
- Company founded
- Developed and launched our first brand: Soo’AE
- Acquired exclusive US distribution rights for CLIO
- Opened Club Clio brand stores in NY & NJ (2013–2015, 5 doors)
- Launched Soo’AE, Clio Professional, Peripera, & Goodal at MemeBox and Urban Outfitters (~2016)
- Acquired exclusive US distribution rights for Dr.G
- Established Korea Branch
- Launched Soo’AE at Walmart US
- Launched Soo’AE, Goodal & Derma Dr. Lab at Target
- Launched Derma Dr. Lab at Walmart (700 doors)
- Launched Dr. G at Nordstrom
- Launched Soo’AE at Walmart (4,000 doors)
- Established Canada Branch
- Launched Soo’AE at Walmart Canada
- Launched L.O.C.K. Color at Walmart (1,600 doors)
- Launched hair care brands (HIP CHIC, Botanic Bouquet, Soo’AE) at Walmart
- Launched Soo’AE & Walmart Mexico
- Launched Peripera at CVS (2,000 doors)
- Launched Soo’AE at Superdrug UK
- Won Walmart’s “Reset the Cost Structure – Beauty” award
- Launched Soo’AE hair care products at Ulta (1,000 doors)
- Launched Soo’AE skin care products at Sephora EU (June)
- Launched Unicorn Glow at CVS (1,500 doors)
- Launched Soo’AE at H.E.B
- Launched Soo’AE at Walgreens
- Renewed the HIP CHIC brand
- Launched HIP CHIC haircare at Walmart US